Confession Time: I'm a Designer Living a Double Life
Perrie Winter Perrie Winter

Confession Time: I'm a Designer Living a Double Life

You know those moments when someone asks what you do for a living, and you have to take a deep breath before answering? That's me every time. Because saying "I'm a designer" is just the tip of the iceberg.

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New Beginnings: Transform Your Business Identity for 2025
Perrie Winter Perrie Winter

New Beginnings: Transform Your Business Identity for 2025

You know that 'new year, new me' energy that's floating around right now? Well, I've been thinking – why should personal transformations have all the fun? As I was sorting through my own business bits and bobs for 2025, it hit me how many businesses might be sitting there with branded materials that don't quite spark joy anymore.

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The London Rush: A Design Solution for Busy Professionals
Perrie Winter Perrie Winter

The London Rush: A Design Solution for Busy Professionals

There's something magical about London – the bustling streets, the historic architecture, and the palpable energy that courses through the city. But during my recent visit, one thing struck me more than anything else: the relentless pace of life.

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5 Reasons to Prioritise Mobile Optimisation for Your Website
Perrie Winter Perrie Winter

5 Reasons to Prioritise Mobile Optimisation for Your Website

As a professional services business, you've likely noticed that mobile users now make up the majority of traffic to your website - around 70% of visitors to our site are on mobile or tablet devices. This is why you should optimise your site for these viewers.

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Baking & Designing: The Shared Creative Process
Perrie Winter Perrie Winter

Baking & Designing: The Shared Creative Process

As I start planning what kind of cake I want to make for our family's Christmas get-together next month, I find myself drawing parallels between baking and my work as a freelance designer.

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